CASE: WHAT DOES IT TAKE TO GO MOBILE?
 1: What management, organization, and technology issues need to be addresses when building mobile applications?   Management Issues  Mobile strategy in selecting mobile devices, operating system, applications.  Mobile platform, operating system and applications which suitable with capability and business needs.  The skill and capability of users by conducting training and so on.  Resarch and studying customers mobile behaviour  How they use their mobile devices while shopping and researching brands  What information do they wanat about the brand, product features, product reviews, or retail store locations.   Organization Issues  Change of business objective and business process  The firm needs to change their business objective and business process.  It’s important to understand how, why and where customers use mobile devices and how these mobile experience change business interactions with customers.  Change of employees working culture  By changing business objective and new busine...