CASE:WILL MOBILE TECHNOLOGY PUT ORBITZ IN THE LEAD?
1. How important is mobile technology in Orbitz’s business strategy ? Why ? Based on the case study given, the mobile technology is very important for Orbitz’s business strategy. Why ? This can be explain by the beginning of Orbitz company established, Orbitz distinguished itself as a leader in mobile technology. With the mobile technology as their important business strategy, Orbitz can reduce significantly their cost thus it also brings a lot of benefits to their customers. The number of people who book the hotel with mobile devices is growing every day. Mobile booking nowadays, is a booking through special applications or mobile versions of the sites. Today that kind of reservation is especially in great demand among business traveler. Travelers very appreciate the mobility and the ability to solve problems “here and now”. With mobile applications Orbitz.com and mobile version of the site, they can easily book a room, rent a car or buy an airplane ticket, regardless of location,