case study :AUTOMAKERS BECOME SOFTWARE COMPANIES
1. How is software adding value to automakers’ products? Software adding value to automakers’ products by cutting the cost and time for new vehicle production. In addition, by using on-board software, it can help to improve and allow the automakers’ products to be managed via the cloud. For instance, Ford Motor Company take about two and one-half years to plan, design, and build a new car. Design and production, including metal stamping equipment and assembly line setup must be finalized long before the car rolls off the line. But, by using the software, the automakers can create a new software interface for a car within months and update it again and again over the life of the car without much lead time. This enables Ford and other automakers to significantly improve the passenger experience and add new features to cars years after they are built. Hence, from the example, we can conclude that software can add value to the Ford Motor Company products while cutting the cost and ti